“It tastes awful. And it works.” Can anybody guess what that slogan is advertising? (Buckley’s Mixture cough syrup) Has anybody tried Buckley’s? Was it awful? And did it work? (Wait for response) Buckley’s thought up a pretty clever way to sell their cough syrup – a product that’s not glamourous, or even very interesting. They admitted how bad it tastes. But they also highlighted the most important thing that buyers would want to know – does it work? In other words, is it good for you? Sometimes … [Read more...]